Hello, my name is Vincent Heimann
I work on digital products that make sense for users and support meaningful business goals. My approach brings together strategy, UX, and iterative improvement to help turn insights into practical solutions. I enjoy making complex problems easier to navigate, bringing teams together around a shared direction, and shaping experiences that genuinely help people. I’m always happy to chat about product thinking, thoughtful innovation, and making smarter digital decisions.
The quality of a product lies in its ability to meet a real need, simply and effectively, within a coherent technical, human and strategic ecosystem.
Skills & Tools
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Project Leadership & Product Ownership
Guiding cross-functional teams leveraging Agile frameworks (Scrum, Kanban) to deliver value-driven products with strong ownership and clear accountability.
Stakeholder Engagement & Strategic Alignment
Facilitating transparent communication and alignment between technical teams and business stakeholders to ensure strategic objectives are met.
Agile Methodologies (Scrum & Kanban)
Implementing Agile workflows to optimize team productivity and foster iterative delivery.
UX Research, Design Thinking & Prototyping
Driving user insights through UX research, applying Design Thinking, and building interactive prototypes with responsive design principles.
Content Strategy & KPI Monitoring
Developing targeted content strategies supported by KPI monitoring, A/B Testing, and analytics (heatmaps, user flows) to maximize engagement.
SEO/GEO Optimization & Growth Hacking
Applying SEO/GEO best practices and growth tactics to drive organic & generative reach and conversion through data-driven strategy.
Strategic Problem Solving & Risk Mitigation
Leveraging data and intuition to preemptively solve challenges and manage risks across projects and products.
Data Analytics & Informed Decisions
Utilizing heatmaps, user flows, and KPI dashboards to interpret user behavior and guide data-driven strategy.
Brand Identity & Visual Strategy
Building consistent, strategic brand visuals and messaging aligned with user expectations and market needs.
Adaptability & Continuous Learning
Maintaining agility by embracing continuous skill development and evolving industry standards.
Personal Mastery & Professional Growth
Pursuing excellence through deliberate practice and active adoption of emerging digital practices.
Multilingual Communication & Collaboration
Facilitating seamless engagement across English, French, and German speaking teams and partners.
Technical Communication & Documentation
Crafting precise, actionable documentation and communication that simplifies complex technical concepts.
Front-End Development Expertise
Building responsive, performant web interfaces with keen attention to UX, accessibility, and maintainability.
Work Experiences
Marketing & Communication Project Manager
dbi services
Delémont
2022 – present
Contributes to the Marketing & Communication plan and digital strategy. Manages projects, produces print & digital content and coordinates channels. Improves UX/UI, designs B2B interfaces and analyzes performance.
Web & UX/UI Specialist, Project Leader
SwissCaution
Nyon
2021 – 2022
Contributed to digital strategy, improved navigation and defined graphic guidelines and UX principles. Designed and maintained retail and B2B interfaces (Web, Mobile, Multimedia). Enhanced user experience through UX analysis (Heatmaps, A/B Testing). Created mock-ups, animations and user flows and suggested improvements. Additional responsibilities: Agile Ambassador (Kanban), Front-end developer, Super User Agile@SwissCaution (Marketing & Communication)
Web Designer, Project Leader
SwissCaution
Bussigny
2016 – 2021
Developed and maintained websites according to UX best practices. Created visuals, videos, banners and content for screens (branches, trade shows). Produced 360° photographs and rofessional portraits. Served as liaison between IT and Marketing. Acted as Product Owner and Super-User for Marketing & Communication projects.
Google Certified & Real Estate Photographer
Sphère Média (Founder)
Switzerland
2014 – 2016
Created 360° virtual tours and commercial photos for businesses and real estate (HDR, UGA), distributed online and in print. Sphère Média (founder), Switzerland, 2014
Web & Graphic Designer
e-novinfo
Marin-Epagnier
2012 – 2015
Designed websites and web content.
Training & Qualifications
Google Project Management
April 2024 – February 2025
Launch, plan and manage traditional and agile projects using practical tools acquired through six courses developed by Google.
PRINCE2 Foundation
April 2023
Product prioritization, interdisciplinary coordination, strategic alignment and resource optimization to maximize user and business value.
Google UX Design
May 2021 – January 2022
Seven courses developed by Google with practical assessments designed to prepare learners for UX design.
Coorpacademy
2019 – 2020
Obtained certifications in Leadership, Artificial Intelligence, Agility, Marketing, and User Experience.
Neuromarketing Certificate
2016 – 2017
Studied neuromarketing applied to sales and advertising.
Google Street View Trusted (Business View)
2015
Google Certified Photographer.
Federal VET Diploma in Mediamatics
2008 – 2011
Grade: Good, commercial focus.
Google Trailblazer
2010
Member of a winning Junior Web Award team.